Toshiba Deploys New HD DVD Marketing campaign

It ain't over yet

U said it, aint over...

with movies like BEE MOVIE, BEOWULF, HELLBOY 2, CLOVERFIELD just to name a few and bargain price cuts, HD DVD will rule...

I think Tosh may be mad because of WB's backstabbing and instead of bowing gracefully will go out Spartan-like.
Be pretty funny to see Toshiba flip this back their way...might even make Michael Bay cry.

I love Toshiba. I have a xbox 360 add on HD DVD drive but sometimes its buggy. Probably will pick one of these drives up since they are higher quality. I will not buy Blu Ray unless HD DVD totaly loses. Cannot help but be anti Sony with all the arrogant quotes they have made about their technologies even though they charge the most and have all kinds of hardware issues in their products. I really don't understand why consumers support a company that doesn't cater to affordability. Maybe because the consumers that have bought thus far are rich.

Well, maybe Warner will see the light and back off their decision, but I wouldn't hold my breath on that. Hopefully Invasion and Jessie James will make it to HD DVD before March but I don't think there is any chance of seeing 10000BC on HD DVD. 10000BC is one movie which may come back to haunt Warner. They are going to lose a lot of HD DVD sales on that one.

[Post edited by StevePro on Jan 14, 2008]

Steve: Actually, I think the decision overall will hurt WB, not because they made a decision, but because it came right after they lied and misled their customers. I've seen several WB movies advertised the past few days that I thought hey I'd like to see that, then I see the WB logo and decide not to go see it. I've begun boycotting them, and am about to order another 15 movies from amazon on HD DVD to bring my collection above 60 movies.

A lot of HD and Bluray early supporters were movie buffs, I think its bad to mislead them and piss them off....

dguisinger said,

Quote:
Steve: Actually, I think the decision overall will hurt WB, not because they made a decision, but because it came right after they lied and misled their customers. I've seen several WB movies advertised the past few days that I thought hey I'd like to see that, then I see the WB logo and decide not to go see it. I've begun boycotting them, and am about to order another 15 movies from amazon on HD DVD to bring my collection above 60 movies.

A lot of HD and Bluray early supporters were movie buffs, I think its bad to mislead them and piss them off....

I really don't think Warner actually cares if early HDDVD adaptors boycott their movies. The HD market as a whole represent a small percentage of the home video market. With that said Warner Bro. considers early HDDVD as collateral damage, because they know that at least 30% of early HDDVD adopters will buy a Blu ray player when they go Blu ray exclusive. Coupled with the fact that a good percentage of HDDVD owners also own Blu ray, and the ones sitting on the fence are well informed about this format war will now jump of the fence into the Blu ray yard.

Studio support is a must. Paramount and Universal do not release as much as Warner alone. And with Disney, Lion's Gate, Fox, MGM, and New Line in the Blu ray camp, sales reps will not likely recommend HDDVD to any person that's not informed. With all of that said that represents alot of money generated from Blu ray versus HDDVD. 50% of the stand alone player maket share is nice and that's only because hardly no one makes HDDVD players but Toshiba vs. a vast number of Blu ray manufactures (seems more are joining everyday). Blu ray leads in software sales across every HD region in the world. The PS3 plain and simple is the reason for Blu ray success. Yes, it is a video game system but one hell of a Blu ray player and can upconvert DVDs as good as any HDDVD player.

Alot of people don't like SONY but make no mistake about it they marketed Blu ray until they were dry in the mouth so much so that they neglected the PS3 as a video game system. HDDVD marketing is too late. What pisses me of is that Toshiba wants to drag this out for (and this word has been used past legal limits) CONSUMERS.

[Post edited by tony1569 on Jan 14, 2008]

In my opinion, this is a good announcement. As the prices of the HD player keep on going lower and lower the HD players will become more affordable to the average consumer and the HD Format will have a chance to move from the niche market to the mainstream market where the sales volumes can produce economies of scale. Hopefully, the Blue ray camp will follow by lowering their prices too.

its over and out for Hd dvd, warner is producing exclusive for blu ray!
is dominating
the future is blu
red lose
end of story
peace

What is funny is how all the Blu Ray hipe has kinda gone ASTA LA VISTA BABY!!!! I am truely convinced that HD DVD will make a comeback, and shock the New Format World. You know what guys, this is FUN once again, thank God I am involved in this War I AM LOVIN IT!!!!