Blu ray to compete with Cover Girl and Max Factor?

You guys have to see this to believe it. This is a real life product. Sh*% I'm still laughing and choking at the same time.
http://www.cargocosmetics.com/bluray.html

See Tony, it's all coming together now, for a Blu-ray world!

But is that company's use of the word "Blu-ray" legal?

Maybe the whole thing's a joke.

-LH (The Loverboy)

Lindsay Lohan should have used that before doing the Blu-ray movie "I Know Who Killed Me".

Well Hendrix, it's got the TM{Trade Market Logo} beside Blu ray so who knows.

Well, I have seen trade names and bizz names coexist. I worked in the sign industry for about five years and it's amazing how many companys have similar or same names. For example, Gerber makes baby food and infant products, but there is also a Gerber that makes plotter software for the sign and design industry -- complete two different companys. Living in Arizona, we have Fry's Electronics but we also have Fry's Grocery -- again, two complete different companys. I remember when Fry's Electronics moved into town and I had the pleasure of doing their sign-design work. Our company sales guy told me the two-Fry's companys went through a legality session with attorneys. The outcome was that both companys looked at it as free advertizing and droped the entire issue. Sounds strange, but yeah, that's what happened.

No trademark violation.

blu <underscore> ray

It's slick. It's catchy... IT'S STUPID.

People will see it.

Quote:
blu <underscore> ray

It's slick. It's catchy... IT'S STUPID.

xplaytendo! You must be learning from Tim!

Well if it's trade mark infringement than the BDA has a case because they definitely used the words HIgh Definition.

Quote:
No trademark violation.

blu <underscore> ray

I should have pointed this out in my last post since I work in the design industry, duh!

He's right, there is no violation since TM is considered for the style (logo) in which it is created. For TM it's all about the letter style, icon, etc. Now if it was a copyright, then it would be a different story since a copyright is for the actual word.

Yea but Tim, could it be that the TM is for the cosmetic product line it's self? If not I see a lawsiut in
T-minus 10,9,8.....

[Post edited by tony1569 on Jan 24, 2008]

Quote:
Well if it's trade mark infringement than the BDA has a case because they definitely used the words HIgh Definition.

Kodak also uses the term 'High Definition' in their exposure films & some digicamera products.

I don't think anyone has a patent over that term, unlike Sony's patented "Resistance 2", or Jobs' "Ipod.... or NFL's "Superbowl".

Yeah, STARBUCKS either sues (or threatens to sue) any similar sounding, looking, copycat to their name. I bet that cosmetic company gets into trouble with the BRDA. (or, perhaps they already have a license to use it?)

-LH (The Loverboy)

Quote:
Yea but Tim, do you think that the TM is for the cosmetic product it's self?

Yes, it would have to be since the company is Cargo -- therefore the product is blu_ray. I would have no doubt that Cargo probably has already had negociations with the BDA since the site's copyright is 2008, meaning it's a very new site.

Neverthelss, no violation as you can see Cargo uses the Handel Gothic font, all letters lowercase and an underscore. The BDA uses a custom font with first letter uppercase and a hyphen. So there you have it, no harm done.

xplaytendo,

My point is that if you use the Blu ray name inconjuction with the words high definition together, I would think that's a problem. I remember some years back when there was a restraunt named SONY. SONY the company took the owner to court saying that the name SONY is unique and this was name infringement. The owner said that this was his name and he was entitled to use it. In the end SONY won. Maybe because they had better lawyers.

Then again, maybe the BDA actually paid this cosmetics line to adopt the name!

Quote:
Then again, maybe the BDA actually paid this cosmetics line to adopt the name!

Agreed, and this actually goes back to what I said about how two companys look at it as free advertizing.

Quote:
No trademark violation.

blu <underscore> ray

It's slick. It's catchy... IT'S STUPID.

People will see it.

this isstill funny............................... looo ooooooollllllllllll lol loooool lol

LMAO, geuss we all know the colour of the future...

I must say, that is a fantastic marketing strategy....... hope someone's getting a bonus

Maybe the next gen. Blu players will have a little pop-out mascara compartment and fold out mirror? I wonder if "Tampax" is next?

"Ladys, ever have that 'not so fresh' feeling? Try the new Blu Ray tampon by Tampax".



- Josh

[Post edited by Nachtkriechen on Jan 25, 2008]

Nachtkriechen said,

Quote:
"Ladys, ever have that 'not so fresh' feeling? Try the new Blu Ray tampon by Tampax"

Do not underestimate the power of working women. Ask Barack Obama.

Now they are trying to fool the female market...LAME SONY!!!

wow

Quote:
Do not underestimate the power of working women. Ask Barack Obama.

My comment WAS NOT a crack at women.

I know, I was only joking.

and im hungry

I heard that during testing in the lab, mice that were applied with Blu-Ray Cosmetics grew a mullet in less than a week!

hoodaguy, I know you're kidding... but just FYI Cargo (the Canadian maker of the "blu-ray" cosmetic line do not test their products on animals.

http://www.cargocosmetics.com/faq.html

Does that mean they test them on humans?

What about blu-ray fanboys??

Quote:
What about blu-ray fanboys??

Their mulletts grew mulletts. Which will be good for them, they'll have more hair to rock out to "Guitar Hero" on their PS3 Blu players!



- Josh

[Post edited by Nachtkriechen on Jan 25, 2008]

Quote:
What about blu-ray fanboys??

Sadly yes, even boys. And here is the result:

Bad, that kid in the front looks scared...horrible pic posting, too bad guys...