Re: Blu ray to compete with Cover Girl and Max Factor?

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Well if it's trade mark infringement than the BDA has a case because they definitely used the words HIgh Definition.

Kodak also uses the term 'High Definition' in their exposure films & some digicamera products.

I don't think anyone has a patent over that term, unlike Sony's patented "Resistance 2", or Jobs' "Ipod.... or NFL's "Superbowl".

Yeah, STARBUCKS either sues (or threatens to sue) any similar sounding, looking, copycat to their name. I bet that cosmetic company gets into trouble with the BRDA. (or, perhaps they already have a license to use it?)

-LH (The Loverboy)

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Yea but Tim, do you think that the TM is for the cosmetic product it's self?

Yes, it would have to be since the company is Cargo -- therefore the product is blu_ray. I would have no doubt that Cargo probably has already had negociations with the BDA since the site's copyright is 2008, meaning it's a very new site.

Neverthelss, no violation as you can see Cargo uses the Handel Gothic font, all letters lowercase and an underscore. The BDA uses a custom font with first letter uppercase and a hyphen. So there you have it, no harm done.

xplaytendo,

My point is that if you use the Blu ray name inconjuction with the words high definition together, I would think that's a problem. I remember some years back when there was a restraunt named SONY. SONY the company took the owner to court saying that the name SONY is unique and this was name infringement. The owner said that this was his name and he was entitled to use it. In the end SONY won. Maybe because they had better lawyers.

Then again, maybe the BDA actually paid this cosmetics line to adopt the name!

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Then again, maybe the BDA actually paid this cosmetics line to adopt the name!

Agreed, and this actually goes back to what I said about how two companys look at it as free advertizing.

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No trademark violation.

blu <underscore> ray

It's slick. It's catchy... IT'S STUPID.

People will see it.

this isstill funny............................... looo ooooooollllllllllll lol loooool lol

LMAO, geuss we all know the colour of the future...

I must say, that is a fantastic marketing strategy....... hope someone's getting a bonus

Maybe the next gen. Blu players will have a little pop-out mascara compartment and fold out mirror? I wonder if "Tampax" is next?

"Ladys, ever have that 'not so fresh' feeling? Try the new Blu Ray tampon by Tampax".



- Josh

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[Post edited by Nachtkriechen on Jan 25, 2008]