Toshiba will use Super Bowl to promote HD DVD

LOL - HD DVD paying $3 million to FOX (Blu-ray) for 30 seconds.

HAHA - I love it!

It's better than paying Warner Bros $500 million to go bluray exclusive isn't it?

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Warner: No Payoff for Move to Blu-ray

http://www.highdefdigest.com/news/show/Warner/Warner:_No_Payoff_for_Move_to_Blu-ray/1327

Funstuff you know they got paid so nice try. There are multiple articles that say so. In fact Warner was going to go HD DVD exclusive and turned down Sony TWICE before accepting the final offer of $500 million.

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According to a trusted source that was close to the negotiations, Warner and FOX were working on a deal to go Exclusive to HD DVD as recent as last week. Our source tells us that Warner was only willing to go to HD DVD if FOX would go with them. Their thinking was if they just went to HD DVD by themselves, it would not end the format war. Early this week FOX was paid an undisclosed amount to remain exclusive to Blu-ray. With the FOX deal falling through, Warner had no choice but to accept the BDA’s $500 Million offer to go Blu-ray exclusive. We do wonder if FOX was just playing the HD DVD side, while having no intentions of ever switching.

http://formatwarcentral.com/index.php/2008/01/04/warner-swayed-by-500-million-from-the-bda/

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[Post edited by Falcon01 on Jan 28, 2008]

Falcon01, you're actually making HD DVD look bad with this post ... it's first reminding everyone that Paramount was paid off to go red.

I then checked out the HDD link and saw it was the President of Warner Home Entertainment that said there was no payoff ... I'm pretty sure I'll believe that guy before some "unnamed source".

I think we just need to accept that Warner went Blu ... and that HD DVD is gonna die ... I'm not gonna support a format with <25% of the Studios putting movies out on it ... simple as that.

Both were paid. who cares. i didnt get any money.

why do people act like is a crime. if your gonna make a move and be conpesated at the same time. more power to you.

I would really like to know how Toshiba will promote HD DVD with very little help in Studio support. 2.7 million is a lot just to state in a 30 second ad that they have cheaper players.

My idea of this ad would have 3 drunken frogs, each one sitting on the Toshiba A3, A30, and A35 like they were lily pads in a swamp. Than to promote the HD DVD slogan the frogs will belch out the name, “HD DVD - CHEAP - ERRR.” Hopefully if there is still time left for the ad, I would have Donkey from Shrek run and dive into the swamp, knocking the frogs off their players. Donkey would raise his head from out of the water saying, "it's the look and sound of perfect."

Probably not worth 2.7 million. GO GIANTS!!!

If you honestly believe that ANY studio went exclusive without pay then you're just ignorant.

The movie studios are fleecing Toshiba and Sony.

Lets face it guys, paramount would have been payed to go red, and yes warner would have been payed to go blue... it's called business. These companys are out to make money, and without some sort of incentive they would just be neutral and get as much profit possible.

Warner thought that by accepting $500 million, it was better than not accepting anything when HD DVD lost the war...prove me wrong! (it sounds sooooo Deal or No Deal)

So again, if Warner hadn't accepted, HD DVD lost, they would've gotten nothing...

Does anyone remember last year's HD-DVD commercial during the Super Bowl? If I remember correctly, the whole commercial was letterboxed! I hate when an ad is supposed to be in high-def and then they go and put black bars all around! Hopefully we get a decent ad this year.

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LOL - HD DVD paying $3 million to FOX (Blu-ray) for 30 seconds.

HAHA - I love it!

Yeah. Ironic isn't it. Kinda like how Toshiba recently purchased production of the cell chip which powers the ps3. Here's a link for you since you love posting links so much

http://www.forbes.com/markets/2007/10/18/sony-toshiba-cell-markets-equity-cx_jc_1018markets1.html

This is really ironic because now Toshiba can take the revenue made from every ps3 sold and use that money to prolong the format war as long as they want. Even if they decide to drop hddvd they still win because of their ownership in production of the cell chip. Irony is a b**** isn't it? Now go away.

That is too funny. Makes me wonder, how long Sony can keep it up. They must be looking for another manufacturer to produce those chips. Toshiba should be capitalizing on this misforture.

On a side note... I just saw my first HD-DVD ad in Canada. It was pretty good, the ad was with the gingerbread man.

Enough with these ridiculous commercials from HDDVD. Now they have the Ginger Bread Man (Shrek movies) instead of Donkey? Same guy in the office theme. If this is their New Marketing Strategy stop with the waisted air time and give it up. Oh Boy, I can't wait for the Super Bowl.

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[Post edited by tony1569 on Jan 28, 2008]

Honestly... If I could make an HD-DVD Commercial I would include clips from films such as

The Bourne Trilogy
Serenity
Dune
Transformers
The Big Lebowski
Fear And Loathing IN Las Vegas
King Kong *even though I hated it*
Shrek 3 *For the parents*
Chronicles Of Riddick
Frighteners
Darkman
Aeon Flux

You know... stuff that might actually pull some people in... some other action flicks too. But... alas... I am stuck here... with nothing to do about it.

Either way... I'm stuck with HD-DVD until the violent bloody end.

You BR guys just don't stop with the negativity. Give it a F-ing rest.

Reaggie,

As far as I know the Cell is co developed by IBM, Toshiba and Sony but I would bet that IBM would have the larger production capacity (although probably tied up with the Microsoft and Nintendo Processors) but Sony is probably making some of the Cells themself.

Blu-Ray fan boys trying to say its a bad idea to advertise at the Super Bowl .....LMFAO.....It shows how desperate they are at trying to spin any positive HD DVD news.

Note to fanboys - you do not have to reply to evey single posts. Pull yourself away from your game machine....Errrr.....I mean Blu-Ray player and do some research before you post.

Now if you all excuse me, I need to check on the status of my recent movie order at Amazon.

Note to HD-DVD "only" fanboys like cmpltvertigo...

-Are these threads (& message board) to be used for preaching to the choir - or just the HD-DVD "only" folks?

-Don't you want to hear constructive criticism, especially from the "other" side, the BLU-side?

-Should the Blu-ray "only" owners get their own 'private' thread to voice their opinions?

-What about dual-format owner/supporters, such as myself? Can we post opinions on both sides (with pros and cons).

IF you are chuckling by now...well, that's how I feel about your missive above.

-LH (The Loverboy)

Actually LH I am chuckling right now, but its a good kind of chuckle.

I like to think I'm open minded and willing to entertain other's ideas, and beliefs. I'm pretty receptive to what I see and read as long as its factual and non-partisan.

That being said, I do have preferences based on personal experience and can see how that plays a role in my own loyalties.

I'm not crazy about fanboyism, but am eager to hear what others with tintless glasses have to say.

Quote:
-Are these threads (& message board) to be used for preaching to the choir - or just the HD-DVD "only" folks?

-Don't you want to hear constructive criticism, especially from the "other" side, the BLU-side?

-Should the Blu-ray "only" owners get their own 'private' thread to voice their opinions?

-What about dual-format owner/supporters, such as myself? Can we post opinions on both sides (with pros and cons).

Actually Hendrix I enjoy your posts and look forward to reading them. While I may not always agree with them your comments are intelligent and add genuine discussion to the forum. Biblyboy/funstuff/bubblebathgirl, on-the-other-hand, just continues to posts negative messages linked to rumors from various sites all directed at insulting anyone who enjoys the hd dvd format. I have no problem with someone commenting on what products they decide to spend their hard-earned money on. Just don't insult and continue to bash those whose choice is not your own (looking at you biblyboy).

Where's that ad at? GIANTS WIN!!!

They planned the ad long before WBs decision. Once that came about, how could you expect them to cough up Super Bowl bucks for an ad. I think we'll be hearing news from Paramount and Universal in the not too distant future as well.

So did they cough up the 2.7 million, or not?

I highly doubt it.

So i watched the ad on engadget.com, and wow. That wasn't worth 2.7 million, or even the price of a Toshiba HD DVD player. I was really hoping that they would have just went nuts with action movies, lots of explosions, and something else than Shrek. huh. Supposedly the ad was aired right after the halftime show, and wasn’t even in hi-def? I don't recall.

http://www.engadget.com/2008/02/03/toshibas-super-bowl-2008-ad-the-final-act-of-desperation/#comments

HAHAHA oh man, HDDVD is really grasping at straws here, I mean all they have left is freakin SHREK hehehe. I mean they shoulda used Bumblebee or someone from Transformers or something else, but NO let's use Gingerbread man, oh man, this is priceless. The war is over.

Maybe if they would have gone with the color green, things woulda been different!! Seriously the reason I buy mostly Blu ray is because of the pretty cases they come in, and I am serious. My wife likes them better than the HDDVD cases.

I must have missed the ad since I tuned out the halftime show. If what you guys are saying is true, then they letterboxed a commercial about an HD Movie format two years in a row. What a waste of money.

I think the price they paid is the going price for ANY 30 second ad that is shown during the Super Bowl.

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[Post edited by Jedi_Soljah on Feb 4, 2008]

I watched the whole Super Bowl... and I didn't even see this ad? I did get some local commercials which is odd... did anyone else watching see localized commercials? I'm just curious. And I believe this commercial wasn't that good anyway, my favorite was the dorito one with the giant rat.

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I watched the whole Super Bowl... and I didn't even see this ad? I did get some local commercials which is odd... did anyone else watching see localized commercials? I'm just curious. And I believe this commercial wasn't that good anyway, my favorite was the dorito one with the giant rat.

Yeah, I too have to confess I never saw the Toshiba commercial and I also got plenty of local commercials. I pretty much thought the commercials this year for SB were lame. It has to be one of the worst years I've seen for ads. I found it was funnier watching the Terminator beat the crap out of the football robot between ads.

what a horrible ad. hd has learned nothing and this is why they're destined to lose.

From what I understand about SUPER BOWL advertising...

The $2.7 million is for an ad that airs nationally, in every major market. However, there are many 15 and 30-second spots sold for local, regional viewing only, and these ads run about $250,000 - and perhaps Toshiba did just a few regional "buys" for their HD-DVD SuperBowl ad.

I heard that Presidential candidate Barack Obama did the same thing, purchasing several $250,000 spots in 24 states (mainly tomorrow's Super Tuesday areas), and these ads were never seen nationally.

-LH (The Loverboy)

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[Post edited by Love Hendrix! on Feb 4, 2008]

Hendrix that makes sense. If Toshiba paid 2.7 mill for an ad that wasn't seen nationally they have reason to be VERY pissed.