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Re: Toshiba will use Super Bowl to promote HD DVD

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MasterScott

Feb 4, 2008 - CST 11:48 AM
MasterScott
Member since:
September 2007
I watched the whole Super Bowl... and I didn't even see this ad? I did get some local commercials which is odd... did anyone else watching see localized commercials? I'm just curious. And I believe this commercial wasn't that good anyway, my favorite was the dorito one with the giant rat.

Tim Raynor

Feb 4, 2008 - CST 12:51 PM
says... It looks fake . . . very fake!
Tim Raynor
Member since:
March 2002
Quote:
I watched the whole Super Bowl... and I didn't even see this ad? I did get some local commercials which is odd... did anyone else watching see localized commercials? I'm just curious. And I believe this commercial wasn't that good anyway, my favorite was the dorito one with the giant rat.


Yeah, I too have to confess I never saw the Toshiba commercial and I also got plenty of local commercials. I pretty much thought the commercials this year for SB were lame. It has to be one of the worst years I've seen for ads. I found it was funnier watching the Terminator beat the crap out of the football robot between ads.

Johnson316

Feb 4, 2008 - CST 3:51 PM
Johnson316
Member since:
June 2005
what a horrible ad. hd has learned nothing and this is why they're destined to lose.

Love Hendrix!

Feb 4, 2008 - CST 4:53 PM
says... Thanks for visiting DVDTOWN, and enjoy the news!
Love Hendrix!
Member since:
June 2006
From what I understand about SUPER BOWL advertising...

The $2.7 million is for an ad that airs nationally, in every major market. However, there are many 15 and 30-second spots sold for local, regional viewing only, and these ads run about $250,000 - and perhaps Toshiba did just a few regional "buys" for their HD-DVD SuperBowl ad.

I heard that Presidential candidate Barack Obama did the same thing, purchasing several $250,000 spots in 24 states (mainly tomorrow's Super Tuesday areas), and these ads were never seen nationally.

-LH (The Loverboy)
[Post edited by Love Hendrix! on Feb 4, 2008 - CST 4:53 PM]

Falcon01

Feb 4, 2008 - CST 5:00 PM
Falcon01
Member since:
July 2006
Hendrix that makes sense. If Toshiba paid 2.7 mill for an ad that wasn't seen nationally they have reason to be VERY pissed.

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