Re: Toshiba CEO talks about life after HD DVD
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Skyhawk
October 2007
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View profile »In all seriousness, it sounds to me like either:
1. Toshiba is once again screwing over HD DVD folk (folk = suckers according to Toshiba?).
2. Toshiba is exhibiting the classic "sour grapes" syndrome.
I pick #2.
Bosshog7
November 2007
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View profile »Deadmeat
March 2008
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View profile »Actually Super Upconversion originates from Toshiba's project to improve PQ of standard definition(OTA NTSC, Cable, DVD) source materials displayed on its(and Sharp's) latest 1080p HDTV sets.
Now that HD-DVD is dead, Toshiba's bringing the tech over to DVD players to deter average consumers from going Blu-Ray.
Bosshog7
November 2007
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View profile »Won't happen...period. Do you think the average joe consumer will know the difference between a $45 'regular' upconverting DVD player, and a Toshiba 'new' upconverting DVD player??? Nope. Makes no sense for them to spend money on that, they will start building Blu Ray decks to make some real money.
[Post edited by Bosshog7 on Mar 4, 2008 - CST 12:26 PM]
xplaytendo
November 2007
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View profile »Not really. If that $45 'juiced up' box shows visual candy, on par with a blu-ray movie (I'm saying really close, but not entirely similar)... the marketing may just work. Spending $45, instead of $400 IS MUCH BETTER... and cheaper, given the video output.
Not to mention having a current DVD format supported, with much much larger library collection than blu-ray.
If Toshiba DOES pull this off, and the visual similarities ARE close enough, it would be the BIGGEST COMEBACK for the company. DVD movies WILL remain the format of choice, over expensive Blu-ray. The REAL QUESTION IS: Will it show on retail shelves SOON ENOUGH, before blu-ray gains momentum.
chemteam
May 2007
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View profile »I disagree with you. The average consumer still,
a. Can't really tell that much difference between high def and standard def
and
b. Can't or won't spend $400 or more on a fancy dvd player.
Those are the biggest obstacles to major adoption of high def discs. If you don't believe it just go to your biggest local electronics store and ask people as they come in and walk by the high def aisles.
Deadmeat
March 2008
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View profile »And those avergage joe consumer you describe will stay with DVD, which makes Toshiba money. That's the goal of Super Upconversion DVD players, to keep 95% of consumers on DVD by any means.
There is no money to be made on hardware itself unless you are the IP holder.
Rest assured that it works. This tech has been demoed on HDTV sets for about a year now.
Very close perception wise.
That's what Toshiba wants.
5th gen HD-DVD players due out 2009 spring was scheduled to feature Super Upconversion. Now Toshiba's moving the work over to DVD players instead.
Bosshog7
November 2007
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View profile »What I'm saying is you can ALREADY buy upconverting DVD players for $45...whether they are as good as the NEW Toshiba one or not is irrelevant, people willing to settle for DVD quality won't care. Why spend money researching, producing, and marketing a better version of an existing $45 upconverting player??
As for $400 Blu players, I GUARANTEE you that the price will drop by Christmas. People will start to buy Blu now that the format war is over.
xplaytendo
November 2007
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View profile »Don't forget the SHOCK when average consumers need to add $$$ for a NEW HDTV. Total bill for both will set one back under 2 grand.
I still believe Toshiba's claim is a longshot, but I tell ya... if that 'juiced up' box shows up on the retail shelves by year's end (and it costs around $50 to $100), I'd buy one for REVIEW. If the visuals are good enough for me, compared to my ps3 blu ray (and also comparing the CHEAP price).... Yeah, I'll buy some more.
Best of all: Blu ray prices will be FORCED to lower its prices down, to compete with this new box.
Falcon01
July 2006
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View profile »View collection »
How much better can these "super upconversion" players be than existing upconverting players? Plus how much will they cost. Bluray players will drop in prices eventually (probably by Christmas) you can get movies for cheap on places like amazon and Ebay.