High Definition :: HD DVD and Blu-ray

Re: Super Upconversion Primer


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Friday, May 30, 2008
Member since:
June 2006
FYI... 5/30/08 Update



> Toshiba plans to release Super-Upconversion DVD player "by the end of the year"


~ Toshiba 'gets high resolution' from current DVDs ~

The Yomiuri Shimbun - By the end of the year, Toshiba Corp. plans to release a DVD player capable of producing high-resolution images from regular DVDs, company sources said Thursday.

The planned release of a model compatible with the current DVD format signifies an effort by the major electronic manufacturer to recover from a humiliating setback suffered in March after announcing its decision to withdraw from its HD DVD business, the sources said.

Toshiba's withdrawal meant its defeat by a group of electronics makers, including Sony Corp., striving to promote the Blu-ray DVD format.

Standard DVD format is capable of playing a 350,000-pixel resolution. Blu-ray and other next-generation DVD formats have a resolution of about 2 million pixels, about six times greater than the current format.

Toshiba's new technology has been made possible by developing a large integrated circuit that can instantly convert images produced in the current format into high-resolution images.

This technology makes it possible to reproduce high-quality images comparable to Blu-ray video from current standard DVDs. Toshiba President Atsutoshi Nishida said his company will not market DVD players that are compatible with Blu-ray.

Instead, Toshiba intends to compete with the Blu-ray camp by selling DVD players fitted with LSIs at lower prices than those of Blu-ray models.

To achieve this goal, Toshiba will advertise its new player as a device with which consumers can enjoy a broader array of content than is available in the Blu-ray format, the sources said.

Toshiba's withdrawal decision in March marked the end of a six-year competition between the HD DVD and Blu-ray camps. Each was seeking to make its format the global standard.


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-JIMI McLovin (the Voodoo Child)
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