Another Report: Bluray Adoption Not What It Should Be

Ownership of standard DVD players is practically ubiquitous (87%)
Few report owning Blu-ray disc players (4%), Sony PlayStation 3 (5%), HD DVD players (6%) and the HD-DVD drive for the Xbox 360 (1% have external drive while 9% have an Xbox 360).

Only nine percent of non-Blu-ray player owners report being likely to purchase a Blu-ray disc player within the next year, even when made fully aware that Blu-ray is considered to be the definitive technology for high definition DVD players going forward.

Two-thirds of consumers are familiar with the recently resolved high-definition format war (67%) and seven in ten of them have heard that Blu-ray is the unofficial winner (69%).

Nearly a quarter (23%) of those aware of the format war report that they had been waiting for the rivalry to play itself out before purchasing a high definition player, but by April they had yet to do so.

Although one-third of consumers report owning a high definition television set (HDTV 35%), with incidence higher among males (41%) versus females (28%) and rising decidedly with household income (15% for those with less than $35K vs. 53% among those with $75K+), the percentage of HDTV owners likely to purchase a Blu-ray disc player is only 14 percent.

Current ownership of Blu-ray disc players among HDTV owners stands at 10 percent.

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080514006228&newsLang=en

There's more at the link.

Personally I'm deciding between the LG BH200 or the PS3.

[Post edited by Falcon01 on May 14, 2008]

Great info. But we already know this. The economy is in the toilet. Think of UMD, and then think Blu-ray... it's kinda hard not too. Sony sucks at promoting formats. They always have . That is why Toshiba should have won. Oh well.

Well, to be fair, Toshiba didn't exactly promote HD DVD either. At least not as much as it should have.

Quote:
Sony sucks at promoting formats. They always have . That is why Toshiba should have won.

Dude....Sony was WAYYYYY better at promoting the Blu Ray format than Toshiba with HD DVD, that's why Toshiba lost. I worry that the populace in general just doesn't care enough about the increase in quality they get....and that's why the poll results are what they are.

DAMN!!! THERE ARE MORE STAND-ALONE HD DVD PLAYERS THAN THERE ARE STAND-ALONE BLU-RAY PLAYERS EVEN THOUGH ONLY ONE COMPANY MADE HD DVD PLAYERS.

DAMN!!!

DAMN!!!

DAMN!!!

its hard to beat dvd, i still buy dvd movies , blu has a long way to go, idont see blu getn close to dvd for at least 4-5 years. i like hd media but the cost has made it a luxury market for tech people.

The only reason I bought a HD DVD player was because of the price. It was $149 and 9 free movies. I went into BB to buy an upconvert DVD player for $100 because I didn't want to get involved in the format war or pay $400 for a player. I have am HDTV and I can tell the differance in some of the movies I play between SD and HD just not enough to justify the $300 differance.

I think a main issue is that most people seem to think that the only thing Blu-Ray has to offer is a visual upgrade. I think we'll see more people jumping over once Disney's Platinum series comes out on Blu-Ray and other studios start using it to its fullest potential. Once people can see what the format can really do, and when it becomes affordable, I'm sure we'll see a sizable increase BR players, PS3s and HD movies sales.

I measure Blu-ray's progress with my local little Roger's video rental store. It's one of the small ones, which means they didn't even put any HD DVDs on sale like they said, they just sent them to the bigger Roger's rental outlets in the area.

Anyway, in January we had one wall unit - half Blu-ray, bottom half HD DVD. Now the HD DVDs are gone, and they just started their third wall unit. I also notice that a heck of a lot more movies are out too - at least 20 titles at a time. In January, I swear I might have been the only one renting either format ...

Lucily too, Rogers now is getting multiple copies of new Blu-ray releases so that I don't have to wait weeks before I can nab one like 2 months ago (well just 2 weeks now).

All annecdotal I know, but it's my "local indicator" at least.

Bosshog,
Sony won on the allure of the playstation name.That is why all the studios flocked. And i'm sure a little cash was involved too. Their were more standalone hd-dvd players in peoples homes at the time of it's death than standalone blu- ray players. Toshiba knew from the very begining that they would be in trouble once the PS3 was released. This is the real reason for their "combo" disc. I cant think of too many formats that Toshiba has failed to launch, but Sony has had quite a few.