Warner Bros. plans to support CBHD, the format war is back on -- at least in China

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ReaggieP

Apr 17, 2009 - CDT 3:26 PM

says... is thinking "Brick House"...

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http://www.engadget.com/2009/03/02/warner-bros-plans-to-support-cbhd-the-format-war-is-back-on/

A good comentary article

http://www.audioholics.com/news/industry-news/warner-hd-format-war-china

[Post edited by ReaggieP on Apr 17, 2009 - CDT 3:34 PM]

S_Coaster

Apr 17, 2009 - CDT 5:49 PM

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Very interesting.

What the second article states though is that the format was developed from the chinese goverment to fight imported technology and keep things local. Which is maybe why warner want's to ship movies over there in that format. Not necessarily ditching blu. It basically means they wanna make it easier for them to sell. But damn, they are so cheap, both players and movies. Gotta love HD communism.

Skyhawk

Apr 17, 2009 - CDT 7:09 PM

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I donno, China has never won a format war with a native format yet. And it's tried at least... what? 3 times already?

Dynamics in China might be changing however, since before China's "rich" could only afford even DVD, and the more wealthy rejected the native format because they had the power and financial clout to import illegal American DVDs.