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Amazon.com to Sell More Films in HD DVD

Amazon.com to Sell More Films in HD DVD
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By Henning Molbaek
 FIRST ONLINE Jul 2, 2007
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Amazon.com will begin selling high-definition independent films in the HD DVD format through its on-demand DVD printing service, the company said on Sunday.

Amazon.com Inc. and Microsoft Corp. announced the 1,000 HD DVD Indies Project, designed to lower the barriers to entry for filmmakers to produce and distribute movies in the HD DVD format through the innovative manufacturing-on-demand technology of CustomFlix, a part of an Amazon group of companies. Jointly sponsored by Amazon and Microsoft, the project will provide free authoring and setup services for up to 1,000 selected indie titles.

"From a technical standpoint, we found that the HD DVD format fits our business model perfectly," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "With retail shelf space at a premium, our model eliminates the risk of carrying inventory and immediately expands the number of great HD DVD titles available to consumers."

Learn more on http://www.customflix.com/hddvdindies