The XBOX 360 game "Halo 3" has done what no one else has done before in entertainment history.
It has done what no book, movie, game, CD, or Star Wars toilet paper for that matter could do: Sell for more than $170 million in 24 hours. Oh, and that is in the US alone. It was released worldwide yesterday, so expect even crazier figures soon.
Peter Jackson and his WETA friends are already working on a movie adaptation, so get used to the name "Halo." You will be hearing it a lot in the months to come.
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