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New report: 30 million households will own a Blu-ray device in 2008

New report: 30 million households will a Blu-ray device in 2008.
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By Henning Molbaek
 FIRST ONLINE Mar 26, 2008
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A new report from Strategy Analytics Connected Home Devices service puts a total of 30 million Blu-ray devices in households by the end of 2008. However, not all with the intention of movie playback.

"This Strategy Analytics report predicts that global sales of Blu-ray devices will reach 18.8 million units in 2008, including 4 million stand-alone players, 13 million consoles and nearly 2 million PCs. By 2012, annual sales of all BD devices will reach 57.4 million units. The largest market will be in Europe, with 26.4 million, followed by the US (22.6 million) and Japan (8.4 million)." according to a press release.

Summary of the report - found here - :
Blu-ray Disc has now been confirmed as the de facto next generation optical disc standard. Our forecasts for BD players, games consoles and PCs indicate that total annual device sales will reach 57.4 million units annually by 2012. We estimate that nearly 30 million households worldwide will own at least one BD device by the end of 2008, and predict 132 million BD-owning households by 2012.

This forecast datatable presents Strategy Analytics' latest projections for global sales and ownership of Blu-ray Disc devices. It presents 5-year market forecasts for the US, Europe and Japan. Segmentation includes standalone Blu-ray Disc players, BD games consoles, and BD-enabled home PCs.

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Wednesday, March 26, 2008
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Member since:
October 2007
Worldwide, of course...
Wednesday, March 26, 2008
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Member since:
February 2008
With the PS3 being the projected winner sales-wise. Now we'll see if BD 2.0 players will be able to undercut the price of the PS3. If not then these numbers will not pan out.

Sony really plans on making a killing in the next few years don't they? Well, lets see how smart consumers really are. I don't have high hopes...



[Post edited by spoonard on Mar 26, 2008]
Wednesday, March 26, 2008
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Member since:
September 2007
you said the ps3 is going to be number 1 sales wise? umm i hope u mean as a blu ray/game console vs other blu ray players, because the ps3 is like number 3 in console sales
Wednesday, March 26, 2008
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Member since:
October 2007
Quote:
Worldwide, of course


No mvckalel, that's just Iceland!
Wednesday, March 26, 2008
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Member since:
December 2007
Skyhawk, are you in that crowd in the post above? Yep sure looks like it.

Sony's savior, the PS3, got people into Blu-Ray in a general way. The thing is that Blu-Ray still has so much potential, but they are being so slow in getting there! So if 30 million people are going to own a player, NOT A PS3 on the side, they need to get their act up and move it with their product, or it will be 30 million people... eventually... when the players are given away.

Man I miss HD-DVD
Thursday, March 27, 2008
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Member since:
February 2008
Yes I mean the PS3 will be the #1 selling BD device in households. Sony is able to undercut competitors BD device prices due to their size, much the same way Wal*Mart is able to undercut most of their competitors due to their size. Sony (in my opinion) made sure HD DVD was killed right out of the gate basically, so that Blu would be the only choice. They are now able to undercut the competition's BD players and leverage the PS3 into more homes as both a BD player and a game console. So not only are they able to collect revenue from consumers, but also they are able to collect hefty royalties from studios and BD manufacturers. All the while screwing the hell out of both. The competition by undercutting their prices AND collecting royalties, and consumers by limiting the choice to BD when it comes to HD media. They win on all sides. Good business? Or dirty business? Well... the pic above is my personal opinion of Sony...
Thursday, March 27, 2008
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Member since:
January 2008
Didn't Sony just announce a couple of months ago that they were going to fall 1.5 million units short on PS3 sales? I guess world wide this figure is possible but at the same time I don't see them reaching their projected goals.
Thursday, March 27, 2008
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Member since:
January 2008
( GOOD LUCK )

WELL, they are not going to convince the DVD population with $400+ BD players and $30-40 movies ???
DVD people are cheap and will not convert with thos prices !!!

[Post edited by motogp34 on Mar 27, 2008]
Thursday, March 27, 2008
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Member since:
October 2007
Quote:
Skyhawk, are you in that crowd in the post above? Yep sure looks like it.


I'm in the crowd that will be watching Bonnie & Clyde, Predator, and a ton of other releases over the next few weeks in gorgeous 1080p and high bit-rate multi-channel audio. How about you?
Thursday, March 27, 2008
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Member since:
September 2007
Im also going to keep on keeping on. lol

but what Sony believes, is not quite reality. one of my favorite phrases people know that I use.. goes to the bda, if things stay the way they are. Good luck with that

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