Samsung Blu-ray players to deliver Netflix in HD

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RIDGEFIELD PARK, N.J., November 26, 2008 – Samsung Electronics America, a market leader and award-winning manufacturer of consumer electronics, today announced that its two cutting-edge Blu-ray players, the BD-P2500 and BD-P2550, will now have direct access to the first several hundred movies and TV episodes made available by Netflix that can stream via the players in high definition. Available during the first week of December through a simple firmware update, both players are among the first Blu-ray stand-alone players to allow consumers the ability to instantly view hi-definition content from the popular movie rental service.

Currently, both the Samsung BD-P2500 and BD-P2550 offer access to the Netflix library of more than 12,000 standard definition videos, but the firmware update will provide consumers with additional access to Netflix HD premium content in sharp resolutions of 720p. Running the entire entertainment gamut from television shows, independent films, to Hollywood blockbusters, Netflix subscribers can choose from more than 300 HD titles that play in standard definition audio. Along with the new Netflix HD capabilities, the BD-P2500 and BD-P2550 are nimble performers equipped with the latest in robust HQV video processing and fully supporting advanced BD Live Blu-ray features.

"Our state-of-the-art Blu-ray players truly have become the ultimate HD digital entertainment delivery system with the latest support to allow HD streaming from Netflix," said Reid Sullivan, Vice President of Marketing, Audio/Video & Imaging at Samsung Electronics America. "By understanding changing consumer interests, we are making it easier for consumers to experience a vast world of captivating content, instantaneously, all at the touch of a button."

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