Toshiba will use Super Bowl to promote HD DVD

" Toshiba will use Super Bowl to promote HD DVD.

Blu-ray and DVD news

By Henning Molbaek
First published Jan 28, 2008

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Toshiba says that it will use Super Bowl XLII to promote HD DVD with an ad during the telecast on February 3rd.

Jodi Sally, VP of marketing for the Toshiba Digital A/V Group, said that the 30-second TV ad will highlight the HD-A3, HD-A30, and HD-A35 players.

A 30-second spot at this year's Super Bowl will set you back $2.7 million, and the Blu-ray camp considered buying as well because a spot with 50% off normal price opened up. However, they could not assemble an ad in time, according to sources close to the group, and said no.

Last year, close to 2 million people bought HDTVs just to watch the Super Bowl according to "Sports Illustrated." The show was the most watched in the U.S. last year with more than 93 million viewers according to AC Nielsen.

Source: Home Media Magazine.

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Discuss

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biblyboy

Jan 28, 2008 - CST 11:04 AM

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LOL - HD DVD paying $3 million to FOX (Blu-ray) for 30 seconds.

HAHA - I love it!

Falcon01

Jan 28, 2008 - CST 11:24 AM

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It's better than paying Warner Bros $500 million to go bluray exclusive isn't it?

funstuff72

Jan 28, 2008 - CST 11:37 AM

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Quote:
Warner: No Payoff for Move to Blu-ray

http://www.highdefdigest.com/news/show/Warner/Warner:_No_Payoff_for_Move_to_Blu-ray/1327

Falcon01

Jan 28, 2008 - CST 11:40 AM

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Funstuff you know they got paid so nice try. There are multiple articles that say so. In fact Warner was going to go HD DVD exclusive and turned down Sony TWICE before accepting the final offer of $500 million.

Quote:
According to a trusted source that was close to the negotiations, Warner and FOX were working on a deal to go Exclusive to HD DVD as recent as last week. Our source tells us that Warner was only willing to go to HD DVD if FOX would go with them. Their thinking was if they just went to HD DVD by themselves, it would not end the format war. Early this week FOX was paid an undisclosed amount to remain exclusive to Blu-ray. With the FOX deal falling through, Warner had no choice but to accept the BDA’s $500 Million offer to go Blu-ray exclusive. We do wonder if FOX was just playing the HD DVD side, while having no intentions of ever switching.

http://formatwarcentral.com/index.php/2008/01/04/warner-swayed-by-500-million-from-the-bda/

[Post edited by Falcon01 on Jan 28, 2008 - CST 11:42 AM]

GIANTSRULE

Jan 28, 2008 - CST 12:02 PM

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Falcon01, you're actually making HD DVD look bad with this post ... it's first reminding everyone that Paramount was paid off to go red.

I then checked out the HDD link and saw it was the President of Warner Home Entertainment that said there was no payoff ... I'm pretty sure I'll believe that guy before some "unnamed source".

I think we just need to accept that Warner went Blu ... and that HD DVD is gonna die ... I'm not gonna support a format with <25% of the Studios putting movies out on it ... simple as that.

kucoloco

Jan 28, 2008 - CST 12:37 PM

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Both were paid. who cares. i didnt get any money.

why do people act like is a crime. if your gonna make a move and be conpesated at the same time. more power to you.

Kris

Jan 28, 2008 - CST 1:17 PM

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I would really like to know how Toshiba will promote HD DVD with very little help in Studio support. 2.7 million is a lot just to state in a 30 second ad that they have cheaper players.

My idea of this ad would have 3 drunken frogs, each one sitting on the Toshiba A3, A30, and A35 like they were lily pads in a swamp. Than to promote the HD DVD slogan the frogs will belch out the name, “HD DVD - CHEAP - ERRR.” Hopefully if there is still time left for the ad, I would have Donkey from Shrek run and dive into the swamp, knocking the frogs off their players. Donkey would raise his head from out of the water saying, "it's the look and sound of perfect."

Probably not worth 2.7 million. GO GIANTS!!!

NutManIV

Jan 28, 2008 - CST 3:01 PM

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If you honestly believe that ANY studio went exclusive without pay then you're just ignorant.

The movie studios are fleecing Toshiba and Sony.

MattPayne

Jan 28, 2008 - CST 3:16 PM

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Lets face it guys, paramount would have been payed to go red, and yes warner would have been payed to go blue... it's called business. These companys are out to make money, and without some sort of incentive they would just be neutral and get as much profit possible.

mvckalel

Jan 28, 2008 - CST 3:36 PM

says... I now own UP and Monsters, Inc. on blu-ray!!!

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Warner thought that by accepting $500 million, it was better than not accepting anything when HD DVD lost the war...prove me wrong! (it sounds sooooo Deal or No Deal)

So again, if Warner hadn't accepted, HD DVD lost, they would've gotten nothing...