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Transformers Becomes Best-Selling DVD and HD release

Press Release: Transformers becomes best Selling DVD and HD release.
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By Henning Molbaek
 FIRST ONLINE Oct 22, 2007
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PRESS RELEASE:

HOLLYWOOD (Monday, October 22, 2007) – The blockbuster hit from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS, is the year´s top-selling week one DVD with North American sales reaching 8.3 million units since the title´s debut on October 16, it was announced today by Paramount Home Entertainment. The biggest original film of the year from director Michael Bay and executive producer ?Steven Spielberg, in association with Hasbro, Inc. (NYSE:HAS), is also the best-selling DVD day one for the year with over 4.5 million units sold on Tuesday. Additionally, the smash hit has exploded into the high definition market, selling over 100,000 HD DVDs its first day of release, rocketing past previous releases to become the best-selling day one high definition title on either format since their inceptions. TRANSFORMERS has sold over 190,000 HD DVDs in its first week making it the fastest and best-selling week one release on either high definition format as well as the best selling HD DVD ever. The TRANSFORMERS DVD is also the top-selling October DVD release in the history of the home entertainment industry.

"The performance of the TRANSFORMERS DVD and HD DVD has demonstrated the phenomenal success of this global franchise," said Kelley Avery, president, Worldwide Home Entertainment, Paramount Pictures. "We´re happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores—which is a win for both content providers and retailers." Earning over $700 million at the global box office, the live-action feature film TRANSFORMERS is the latest success in a worldwide franchise that has emerged as one of the most successful properties in action figure history, spawning numerous television series and comic books and a wealth of toys, games and other licensed merchandise. In 2007, TRANSFORMERS has become one of the hottest properties for boys in a variety of categories, including toys, publishing, video games, apparel and back-to-school. Hasbro´s licensing arm, HPG, has signed more than 250 licensees in 70 countries around the world.

The first live-action film based on the enduringly popular "ROBOTS IN DISGUISE", TRANSFORMERS features the ultimate battle between good and evil, as the ?peace-loving AUTOBOTS seek to protect humanity from the evil forces of the DECEPTICONS. The TRANSFORMERS Special Edition two-disc DVD and HD DVD sets provide an incredible experience with an arsenal of bonus material that delivers excitement and fun for long-time fans, as well as for viewers who are new to the TRANSFORMERS universe. Further, the HD DVD includes a host of highly advanced web-enabled features that will continue to roll-out through the rest of the year.

Please Note - More details:
Be sure to check out the full details under related releases.

Related Releases:
Transformers [Single Disc Edition]
DVD/Widescreen, 
Coverart: Transformers
Transformers [Two-Disc Special Edition]
DVD/Widescreen, 
Coverart: Transformers
Transformers [Two-Disc Special Edition]
HD DVD/Widescreen, 
Coverart: Transformers

News Comments ::


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Monday, October 22, 2007
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Member since:
February 2002
So there we have it.

100,000 sold in one day and 190,000 in the first week on HD DVD. It is very good numbers. However, the numbers for regular DVDs just shows HD is far being a major business for studios.

8.3 million units since the title’s debut on October 16. Wow!

Press Release

[Post edited by Henning on Oct 22, 2007]
Monday, October 22, 2007
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Member since:
July 2006
The question still remains..will spiderman 3 sell more than Transformers? You just know Sony is gonna twist something in their favor to make it LOOK LIKE they sold more (units shipped will be made to look like units sold, etc). It'll be interesting to see what creative press release they come up with this time.

[Post edited by Falcon01 on Oct 22, 2007]
Monday, October 22, 2007
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Member since:
September 2007
cool, keep us posted on sony bluf.

also anyone know the numbers for the other hd dvds, sort of like comparing it to tranformers? just so that i can get an idea.
Monday, October 22, 2007
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Member since:
October 2007
Well, tease me for counting the glass 3% full now

It's significant when you consider just a few months ago any HDM release never reached much above 1.5% of SD sales.
Monday, October 22, 2007
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Member since:
July 2006
Skyhawk I like your thinking
Monday, October 22, 2007
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Member since:
September 2006
Sony will probably count Every Move in the Spider-man 3 movie set as a sale. That way they can triple their numbers.
Tuesday, October 23, 2007
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Member since:
June 2006
Quote:
Falcoln01 quote - "The question still remains..will spiderman 3 sell more than Transformers? You just know Sony is gonna twist something in their favor to make it LOOK LIKE they sold more (units shipped will be made to look like units sold, etc). It'll be interesting to see what creative press release they come up with this time."


But why would anyone be surprised if the Blu-ray edition of SPIDERMAN 3 does in fact outsell Transformers? Both are major releases, and I believe Spiderman 3 had the larger box office [right?], also has a much larger fan base [from the 2 previous films], and which happens to be released on Blu-ray along with a Blu-ray Box set containing all 3 in the series.

So, what's the big deal if it's a very popular Blu-ray release, and outsells the Transformers HD-DVD? It would only mean bragging rights until another major title gets released and outsells Spiderman 3 [note: which I plan to rent on Blu-ray].

300 is #1 - Also, until Transformers breaks it's record, Warner's 300 is still the highest selling hi-def disc [released on both formats, with Blu-ray outselling the HD-DVD]. So, right now 300 would have bragging rights.

I say buy BLADE RUNNER this December, as it will look remarkable with HD remastering (again available in both hi-def disc formats).

-Love Hendrix! (The Loverboy)
Tuesday, October 23, 2007
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Member since:
May 2007
Keep in mind that "Spiderman 3" will be included with the $399 PLaystation 3 as well - a big jumping-in point for many I assume. We'll see.

Congratulations Paramount!
Tuesday, October 23, 2007
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Member since:
July 2006
Yes I just remembered that also. Sony will be including Spiderman 3 in their PS3's. So even though they won't sell all of these PS3's until who knows when, Sony will count these as being sold copies of Spiderman 3. Remember though the XBOX 360's are selling 5 times as many units as the PS3's.

BTW, anyone know why the threads are not showing on the right side of the page?

[Post edited by Falcon01 on Oct 23, 2007]
Tuesday, October 23, 2007
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Member since:
October 2007
I say let Sony bloat the sale numbers of Spider-Man 3 all they want, it just shows how desperate they are because they know they are in deep trouble now.

Xbox 360 is starting to leave all of the other gaming consoles in the dust thanks to Halo, and now you can buy the HD DVD add-on for $179 and get a BOATLOAD of free HD DVDs making it completely worth your while.

I mean seriously, the latest offer I saw gives you Heroes Season One, King Kong, 5 mail-in HD DVDs, plus I think 300 too! If you don't like those movies, just sell them and voilà - you recover all the money you spent for the add-on and then some!

Hmm... and Blu-Ray is better? Pffft... and monkeys might fly out of my butt.

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