Warner Bros. expected to ship 1 million Blu-ray copies of The Dark Knight

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"The Dark Knight" is expected to break a lot of records including 1 million Blu-ray copies shipped to retail in the first week, sources close to the studio said.

"Iron Man" on Blu-ray shipped 500.000 copies in the first week of retail. "Iron Man" and "The Dark Knight" show that Blu-ray has come a long way since March 2007 where the first edition of "Casino Royale" shipped 100.000 copies.

In fact a lot of work is being done to secure the success and keep momentum of the format and Warner Bros. among others are sure that lower prices and special bundle offers will do the trick. "We have been working with key retailers to put together account specific offers, where we bundle a device or the PlayStation 3 remote with one of our titles, which gives the customers value in return," said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. "You will see a plethora of offers from Warner in November and December."

Source: Video Business

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