Warner Bros.: We have no plans to support Blu-ray exclusively

" Warner Bros.: We have no plans to support Blu-ray exclusively.

Blu-ray and DVD news

By Henning Molbaek
First published Dec 13, 2007

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Once again Warner Bros. has to comment on rumors or now on what looks like wishful thinking by Blu-ray fans.

Last week rumors started to flurish about Warner Bros. wanting to drop support of HD DVD and only release their movies in HD on Blu-ray beginning sometime next year.

Don Lindich writes on his blog that he got in touch with Jim Noonan, Warner Bros. Senior Vice President and General Manager, for clarification.

Once again Warner responded "We have made no decision to change our present policy which is to produce in both HD DVD and Blu-ray."

Recent figures showed that Warner's neutral standpoint in the HD format war had earned them a 36% market share of all HD discs sold (HD DVD and Blu-ray.) By far the biggest numbers by any HD studio.

Perhaps neutral IS the correct way to go.

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Discuss

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bowfiend

Dec 13, 2007 - CST 8:23 AM

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I hope that is true and other studios follow suit.

tony1569

Dec 13, 2007 - CST 9:01 AM

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I don't believe anything that these companies say, I did'nt believe it when the rumor was WB is going Blu, because there was no exec from WB coming out to say, "Yes, as of 08' we are going exclusively Blu ray". The other thing that's funny is if you read articles that third parties are saying that they have spoken to WB exec's and they say, "WE HAVE MADE NO DECISION TO CHANGE OUR PRESENT POLICY....". Can you say "LOOPHOLE". That means at any given time this policy is subject to change. By not coming out and say anything and releasing statements through third parties only adds confusion to people that have not decided on a format and frustrates those that have.

[Post edited by tony1569 on Dec 13, 2007 - CST 9:04 AM]

kucoloco

Dec 13, 2007 - CST 9:39 AM

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Quote:
Perhaps neutral IS the correct way to go

Just proves what we been saying all along, all rumors, and false info. just enjoy whatever format you picked, and wait it out... there is really nothing, any fanboy can do.

shawnwc

Dec 13, 2007 - CST 10:21 AM

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If they announce either way that in 2008 or 2009 that they'll be shifting, they'll be stuck with unselling products from the losing end.

When it comes, it will be swift and sudden and the only signs will be delayed releases of movies in the "other" format.

StevePro

Dec 13, 2007 - CST 11:42 AM

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Quote:
When it comes, it will be swift and sudden and the only signs will be delayed releases of movies in the "other" format.

That's what happened in the 1980's with 4 channel stereo. Back then I had both a discrete and matrixed system for lps and tapes. The records and tapes were literally taken off the shelves overnight with no warning. I was shattered, then about 20 years later I sold the entire collection to a collector for big bucks.

Love Hendrix!

Dec 13, 2007 - CST 5:35 PM

says... Thanks for visiting DVDTOWN, and enjoy the news!

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I noticed that Warner's TWISTER is arriving the week of CES in January, on both HD-DVD and Blu-ray. And I'm hoping for both HEAT and AMADEUS (among other Warner titles) to come out in hi-def next year.

-Love Hendrix! (The Loverboy)

~ DVD/HD-DVD/Blu-ray owner ~

Skyhawk

Dec 13, 2007 - CST 5:45 PM

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Hendrix I hope so (no jokes about me liking Twister now!)

High Def Digest still has this on their site as coming out May 6.

TominMaryland

Dec 13, 2007 - CST 6:01 PM

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Good news for HD DVD to be sure! Call me crazy but I would rather keep both formats around for a while cause once theres a winner we won't get these buy one get one Blu ray or HD movies and a million free movies if you buy this deals and what not.

sumlikeitnot

Dec 13, 2007 - CST 9:49 PM

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If Warner had decided to choose one format over the over I'm sure they wouldn't tell the consumers in the middle of the holiday season.

Skyhawk

Dec 13, 2007 - CST 10:29 PM

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From the article:

Quote:
Once again Warner Bros. has to comment on rumors or now on what looks like wishful thinking by Blu-ray fans.

First time I read this "article".

Henning, it sure sounds like from reading this article that the source of the rumor was from some "Blu-ray fans". To clarify, this rumor was started via a published Business Week article in which the Lionsgate Vice Chairman Michael Burns is quoted saying “The rumor is that Warner is coming aboard soon.”

Perhaps you may consider Business Week Magazine one of those wishful thinking Blu-ray fans, (I'm sure Michael Burns is!) but the article should probably be clearer in identifying the actual "fan" that is being referred to. It's rather self-evident that other Blu-ray fans would be pleased by the rumor if it had turned out to be true, which I doubt any article by this site would have to explain.